You have a sales team but the engine isn't working the way it should.
I go inside $2M–$50M B2B companies and rebuild the sales engine — pipeline, process, forecasting, and leadership cadence — as an operator who has actually run the teams, not a consultant who makes slides.
"We've hired good salespeople. We're doing the activity. But the revenue engine still isn't predictable."
That's the most expensive problem a growing B2B company can have — and it's rarely a people problem. It's the system around them: qualification, process, cadence, comp, forecasting, and the pipeline math nobody owns. I diagnose it fast and fix it hands-on.
Missed quota, twice
The number keeps slipping and no one can say exactly why.
Pipeline you can't trust
The forecast is a guess and deals stall in the same places.
First VP Sales / CRO hire
You're building the motion for the first time and can't afford to get it wrong.
Scaling outbound
You're adding reps but output isn't scaling with headcount.
Built for founder-led and PE-backed B2B teams with a real sales problem.
I work with a narrow band of companies where a fixed revenue engine changes the trajectory of the business.
The fit You look like this
- $2M–$50M in revenue with 5–50 salespeople
- An obvious sales problem — pipeline, execution, or forecasting
- Founder-led or PE-backed and ready to move
- Hiring a first VP Sales / CRO — or just did
Sectors Where I go deep
One PE operating partner or a single warm intro often turns into the next engagement. If you run a portfolio, I'm built to plug into more than one company.
Start with a diagnostic. Scale into the engagement.
Four ways in — from a free 30-minute look to running your revenue function outright. Every path starts by finding the real constraint before anyone commits to fixing it.
Revenue Diagnostic
30 minutes on your sales motion. You walk away with the three biggest things I'd change — whether or not we work together.
Sales Force Diagnostic
A 10–14 day deep audit of pipeline, CRM, conversion, comp, and cadence. Delivered as "The 10 things I'd change if I ran your sales organization."
90-Day Revenue Acceleration
I go in and rebuild the engine end to end — process, qualification, outbound, KPIs, comp, forecasting, and leadership coaching — and help generate real pipeline.
Fractional CRO
I own your revenue function part-time — strategy, team, cadence, and number. The senior operator you can't yet justify hiring full-time.
What I actually do once I'm in.
You're buying access to an experienced operator who does the work — not a deck.
An operator, not a slide deck.
I've built and run revenue teams from the inside — carried a number, managed reps, owned a forecast. That's the person a CEO brings in when the engine is stalling and the quarter is on the line.
Start with a free diagnostic →
I've been on the inside of the problem I fix.
I'm Westlee Tonga — the operator behind Halo. My career runs straight through the sales floor: rep, then leader, then the person responsible for building the whole go-to-market motion. I don't advise on revenue from a distance. I've owned it.
That's what makes Halo different. When I walk into your company, I'm not learning sales from a framework — I'm pattern-matching against teams I've actually built and numbers I've actually carried. You get a senior revenue leader for a fraction of the cost and none of the ramp.
Let's talk about your engine →Let me spend 30 minutes on your sales motion.
I'll give you the three biggest things I'd change — no pitch, no cost. If it makes sense to go further, we'll talk about how.
Book your diagnostic call →Prefer email? westlee@halosalesandstrat.com